Systems change starts in your back yard

I don’t know about you, but I find the hard reality of climate change utterly, existentially terrifying. I don’t know what to do to fix the totality of it. But I do know that panic is a waste of energy, and every big change begins with small actions.

Systems thinking shows us that the smallest of actions has a lasting effect on the world. And taken together, many small actions add up to great effect.

Walk this path of action and before you know it, you’ve made something happen — and that thing, that change ripples like a great wind through the fabric of time and space itself. For all our formidable brain power, we humans often struggle to grasp that life really is that simple.

It follows that if you want something to change, you act to effect that change. The great cosmic joke is that if you don’t act, things still change! Just not in the way you might have desired or intended.

So it’s good to act with clear intention, and to seek help where you need it, especially if you’re starting fresh and have much to learn. One of the first lessons to learn is that any meaningful change takes time.

With gardening, as with all human endeavour, time is your partner, your co-designer. You plant a seed, put it into time’s keeping, and allow nature to do its thing. Time passes, the seedling emerges, and then it’s back to you to nurture it, nourish it, watch it grow and flower, enjoy it.

It sounds simple enough. But the messy reality of being a beginner gardener with good intentions but little knowledge and no guidance adds up to ageing seed packets gathering dust, garden tools gathering rust, and clods of potting soil wondering if they’ll ever get their time to shine.

This is where comes in — as your guide to getting started with urban gardening, no matter how much or little space you have. You tell imby what you want to plant, imby tells you how to do it. Simple as that.

Plant your garden outside or on a window sill, and imby will tell you which plants are good for bees and butterflies. If you have pets, imby tells you which plants are toxic to dogs or cats.

The more pockets of green we create in London, the better our chances of supporting a resilient urban ecosystem that welcomes the birds, the bees and every other creature whose good health (yours included) adds up to a healthier planet.

Cleaner air, stronger ecosystems, happier cities. All possible through small actions by many people over time. Try it yourself — sign up for the beta.

Basheera Khan


Basheera is a user experience architect interested in design for positive social impact. She helps shape’s product vision and UX strategy, and mentors Kirsty Leishman,’s in-house UX designer. Find Bash on Twitter or LinkedIn.